Publication:
Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers

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dc.citedby1
dc.contributor.authorDin S.M.en_US
dc.contributor.authorRamli R.en_US
dc.contributor.authorBakar A.A.en_US
dc.contributor.authorid57207772869en_US
dc.contributor.authorid57191413657en_US
dc.contributor.authorid35178991300en_US
dc.date.accessioned2023-05-29T08:14:23Z
dc.date.available2023-05-29T08:14:23Z
dc.date.issued2020
dc.descriptionElectrical engineering; Mathematical techniques; Commerce platforms; Instagram; Purchase intention; Reliable measurement; Research models; Social commerces; Statistical techniques; Trust; Commerceen_US
dc.description.abstractSocial commerce (s-commerce) has gained its popularity among users of social media sites as an online shopping platform including Instagram. Since its introduction in 2010, Instagram has become a chosen S-Commerce platform due to its easy to use features, its image attractiveness and its non-distracting interface. However, trust remains as the main issue in Instagram since Instagram involves mostly Consumer-to-Consumer (C2C) and transactions are made through private accounts. This study proposes an instrument to evaluate the trustworthiness of Instagram sellers and validates the items using statistical techniques. A questionnaire was designed and distributed as the instrument. Data was collected and analysed using SPSS to test on the item�s reliability. 41 responses were collected for the pilot study, and the finding shows that the instrument is a valid and reliable measurement for the research model development. � 2020, Springer Nature Singapore Pte Ltd.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.1007/978-981-15-1289-6_26
dc.identifier.epage289
dc.identifier.scopus2-s2.0-85077494701
dc.identifier.spage281
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85077494701&doi=10.1007%2f978-981-15-1289-6_26&partnerID=40&md5=0a31b7010245260622cdd1584e241a8a
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/25795
dc.identifier.volume619
dc.publisherSpringeren_US
dc.sourceScopus
dc.sourcetitleLecture Notes in Electrical Engineering
dc.titleDeveloping and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellersen_US
dc.typeConference Paperen_US
dspace.entity.typePublication
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