Publication: Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers
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Date
2020
Authors
Din S.M.
Ramli R.
Bakar A.A.
Journal Title
Journal ISSN
Volume Title
Publisher
Springer
Abstract
Social commerce (s-commerce) has gained its popularity among users of social media sites as an online shopping platform including Instagram. Since its introduction in 2010, Instagram has become a chosen S-Commerce platform due to its easy to use features, its image attractiveness and its non-distracting interface. However, trust remains as the main issue in Instagram since Instagram involves mostly Consumer-to-Consumer (C2C) and transactions are made through private accounts. This study proposes an instrument to evaluate the trustworthiness of Instagram sellers and validates the items using statistical techniques. A questionnaire was designed and distributed as the instrument. Data was collected and analysed using SPSS to test on the item�s reliability. 41 responses were collected for the pilot study, and the finding shows that the instrument is a valid and reliable measurement for the research model development. � 2020, Springer Nature Singapore Pte Ltd.
Description
Electrical engineering; Mathematical techniques; Commerce platforms; Instagram; Purchase intention; Reliable measurement; Research models; Social commerces; Statistical techniques; Trust; Commerce