Publication:
What Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers?

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dc.contributor.authorRamli R.en_US
dc.contributor.authorBakar A.A.en_US
dc.contributor.authorRahim F.A.en_US
dc.contributor.authorid57191413657en_US
dc.contributor.authorid35178991300en_US
dc.contributor.authorid57350579500en_US
dc.date.accessioned2023-05-29T09:41:51Z
dc.date.available2023-05-29T09:41:51Z
dc.date.issued2022
dc.descriptionAnalytic hierarchy process; Electronic commerce; Sales; Buyer-seller relationships; Customer trust; Multi criteria decision-making; Multicriteria decision-making; Multicriterion decision makings; Online commerce; Social commerces; Social Network Sites; Trust; Trust models; Social networking (online)en_US
dc.description.abstractCustomer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that will improve customers' trust. This paper aims to develop a trust model of Social Network Sites (SNSs) sellers, and to assess the dimensions and criteria that affects customer's trust on Online Social Network Sites (SNSs) sellers by using Analytic Hierarchy Process (AHP) approach. The study was carried out among those who have transactions with Malaysian online SNSs sellers at least every three months. The findings have indicated the top three influencing criteria: recommendation, transaction safety, and rating. This study provides insight into the customers' thoughts about placing trust on online SNSs sellers for selling and purchasing activities. � 2022, International Journal of Advanced Computer Science and Applications. All Rights Reserved.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.14569/IJACSA.2022.0130160
dc.identifier.epage489
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85124028177
dc.identifier.spage480
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85124028177&doi=10.14569%2fIJACSA.2022.0130160&partnerID=40&md5=457cee5b7d4e44fa72d520f9360ecdc6
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/27267
dc.identifier.volume13
dc.publisherScience and Information Organizationen_US
dc.relation.ispartofAll Open Access, Gold
dc.sourceScopus
dc.sourcetitleInternational Journal of Advanced Computer Science and Applications
dc.titleWhat Influences Customer�s Trust on Online Social Network Sites (SNSs) Sellers?en_US
dc.typeArticleen_US
dspace.entity.typePublication
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