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Empirical study on the influence of country-of-origin on consumers' perception towards their purchase intention of Malaysia's Halal food products

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dc.citedby6
dc.contributor.authorSaid M.en_US
dc.contributor.authorHassan F.en_US
dc.contributor.authorMusa R.en_US
dc.contributor.authorid55138652100en_US
dc.contributor.authorid36238682800en_US
dc.contributor.authorid41661843300en_US
dc.date.accessioned2023-12-29T07:47:24Z
dc.date.available2023-12-29T07:47:24Z
dc.date.issued2011
dc.description.abstractThe country-of-origin (COO) of a product would have an effect on consumers' product evaluation and their subsequent purchase behavior directly and indirectly through beliefs [1, 2 and 3]. Inferences (previous experience and usage of brand) and country of origin (COO) can affect how people evaluate products [4]. The rapid increase of the global demand for Halal food means that there are millions of Moslem consumers with money to spend are looking for food that complies with the Islamic requirements. The main question arises is whether they would consider Malaysia-Halal food products in their Halal food purchase decision. A study was conducted among the participants of an international Halal forum in London and Malaysia to uncover their perception towards Malaysia and its Halal food products. The results of 264 respondents show that different nationalities have different perception towards Malaysia in general, its products and specific Malaysia s Halal food products. � 2011 IEEE.en_US
dc.description.natureFinalen_US
dc.identifier.ArtNo6163860
dc.identifier.doi10.1109/CHUSER.2011.6163860
dc.identifier.epage870
dc.identifier.scopus2-s2.0-84858973304
dc.identifier.spage865
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84858973304&doi=10.1109%2fCHUSER.2011.6163860&partnerID=40&md5=758251ff26b8f9993e06c60f440ee965
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/30398
dc.pagecount5
dc.sourceScopus
dc.sourcetitle2011 IEEE Colloquium on Humanities, Science and Engineering, CHUSER 2011
dc.subjectcountry image
dc.subjectcountry of origin
dc.subjectFood products
dc.subjectcountry image
dc.subjectcountry of origin
dc.subjectEmpirical studies
dc.subjectGlobal demand
dc.subjectMalaysia
dc.subjectProduct evaluation
dc.subjectPurchase decision
dc.subjectPurchase intention
dc.subjectConsumer behavior
dc.titleEmpirical study on the influence of country-of-origin on consumers' perception towards their purchase intention of Malaysia's Halal food productsen_US
dc.typeConference paperen_US
dspace.entity.typePublication
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