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The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach

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dc.citedby0
dc.contributor.authorAl-Tahitah A.en_US
dc.contributor.authorAl-Momani A.en_US
dc.contributor.authorAl-Sharafi M.A.en_US
dc.contributor.authorAbdulrab M.en_US
dc.contributor.authorHajar M.A.en_US
dc.contributor.authorid57217216329en_US
dc.contributor.authorid59138541600en_US
dc.contributor.authorid57196477711en_US
dc.contributor.authorid57203224990en_US
dc.contributor.authorid57203981808en_US
dc.date.accessioned2025-03-03T07:46:23Z
dc.date.available2025-03-03T07:46:23Z
dc.date.issued2024
dc.description.abstractThis study explores how university students across various Malaysian institutions have embraced social media for learning purposes amidst the COVID-19 pandemic. A comprehensive online survey, administered to 549 participants, focuses on constructs of the HBM and TBP, perceived susceptibility, perceived severity, perceived barriers, health motivation, perceived benefits, self-efficacy, perceived behavioural control, subjective norms, as well as attitude, and behavioural intention. Following meticulous data analysis utilizing partial least squares structural equation modeling, the study verifies the reliability and validity of the measurement model. The findings indicate that perceived severity, perceived barriers, perceived benefits, self-efficacy, perceived behavioral control, and subjective norms exert significant influence on students? attitudes, thereby molding their behavioral intentions. This underscores the pivotal role of these factors in shaping students? perspectives and intentions, providing valuable insights for educators and policymakers. While perceived susceptibility and health motivation exhibit limited impact, the proposed model explains a substantial proportion of the variance in attitude and behavioural intention. This study underscores the nuanced dynamics of social media adoption in the educational context and provides insights valuable for educators and policymakers navigating the challenges posed by the global pandemic. ? The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.1007/978-3-031-61463-7_13
dc.identifier.epage267
dc.identifier.scopus2-s2.0-85198468954
dc.identifier.spage247
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85198468954&doi=10.1007%2f978-3-031-61463-7_13&partnerID=40&md5=f6b7ef5dc60c4d5b03df9a2284b6016e
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/36989
dc.identifier.volume1161
dc.pagecount20
dc.publisherSpringer Science and Business Media Deutschland GmbHen_US
dc.sourceScopus
dc.sourcetitleStudies in Computational Intelligence
dc.titleThe Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approachen_US
dc.typeBook chapteren_US
dspace.entity.typePublication
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