Publication:
Customer attitudes towards internet banking and social media on internet banking in the UK

Simple item page
dc.citedby2
dc.contributor.authorWang Y.-Y.en_US
dc.contributor.authorShanmugam M.en_US
dc.contributor.authorHajli N.en_US
dc.contributor.authorBugshan H.en_US
dc.contributor.authorid56323911200en_US
dc.contributor.authorid36195134500en_US
dc.contributor.authorid55672739800en_US
dc.contributor.authorid55874231400en_US
dc.date.accessioned2023-05-29T06:00:23Z
dc.date.available2023-05-29T06:00:23Z
dc.date.issued2015
dc.description.abstractInternet banking, a cost saving and productive service delivery channel, has become a new focus of banks along with developments in information and communication technology (ICT). The advancements of ICT may help improve customer satisfaction and influence customer attitudes towards Internet banking, especially on the issue of security. This chapter investigates the attitudes of customers in the UK towards Internet banking by conducting 25 in-depth interviews with various documents to supplement our analysis. Results indicate that security is the most important factor affecting Internet banking adoption in the UK. Furthermore, motivated by the growing importance of social media, this chapter also discusses the role of social media on Internet banking and provides some suggestions on how banks can leverage social media to enhance the adoption rate of Internet banking. The detailed results along with discussions, implications, and limitation are discussed at the end of this chapter. � 2015, IGI Global. All rights reserved.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.4018/978-1-4666-8353-2.ch017
dc.identifier.epage301
dc.identifier.scopus2-s2.0-84957367394
dc.identifier.spage287
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84957367394&doi=10.4018%2f978-1-4666-8353-2.ch017&partnerID=40&md5=7dec914c53e24eca70ba92549d94287c
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/22349
dc.publisherIGI Globalen_US
dc.sourceScopus
dc.sourcetitleHandbook of Research on Integrating Social Media into Strategic Marketing
dc.titleCustomer attitudes towards internet banking and social media on internet banking in the UKen_US
dc.typeBook Chapteren_US
dspace.entity.typePublication
Files
Collections
SCOPUS