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Evaluating gender's mental model patterns for user interface design: Mobile shopping apps

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dc.contributor.authorBaharum A.en_US
dc.contributor.authorFabeil N.F.en_US
dc.contributor.authorFatah N.S.A.en_US
dc.contributor.authorAmirul S.M.en_US
dc.contributor.authorZain N.H.M.en_US
dc.contributor.authorIsmail R.en_US
dc.contributor.authorid55916175500en_US
dc.contributor.authorid57193992243en_US
dc.contributor.authorid57193994916en_US
dc.contributor.authorid57197826276en_US
dc.contributor.authorid36667966200en_US
dc.contributor.authorid36080877900en_US
dc.date.accessioned2023-05-29T06:56:12Z
dc.date.available2023-05-29T06:56:12Z
dc.date.issued2018
dc.description.abstractMobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental model pattern is crucial in human computer interaction. A guideline has been proposed for user interface design of mobile shopping App. based on female and male mental model patterns. The proposed guideline has been used in this research to redesign an existing popular mobile shopping App., Lazada and user interaction with the adapted user interface has been evaluated through simulation tool, namely AZ Screen Recorder. This research demonstrates an adapted interface design with guideline of user's mental model pattern is more efficient compared to interface design without adapted guideline. � Medwell Journals, 2018.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.3923/jeasci.2018.7086.7090
dc.identifier.epage7090
dc.identifier.issueSpecialissue9
dc.identifier.scopus2-s2.0-85055951178
dc.identifier.spage7086
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85055951178&doi=10.3923%2fjeasci.2018.7086.7090&partnerID=40&md5=4f7db7ea7dbc0faea396fb36626f917f
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/24158
dc.identifier.volume13
dc.publisherMedwell Journalsen_US
dc.sourceScopus
dc.sourcetitleJournal of Engineering and Applied Sciences
dc.titleEvaluating gender's mental model patterns for user interface design: Mobile shopping appsen_US
dc.typeArticleen_US
dspace.entity.typePublication
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