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Social Commerce Adoption among MSME in Kuwait: The Role of Perceived Value and Organizational Innovation

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dc.citedby0
dc.contributor.authorOmar M.A.en_US
dc.contributor.authorSulaiman R.B.en_US
dc.contributor.authorid58635624000en_US
dc.contributor.authorid25825633600en_US
dc.date.accessioned2025-03-03T07:46:29Z
dc.date.available2025-03-03T07:46:29Z
dc.date.issued2024
dc.description.abstractGrowing internet usage presents chances for MSME to develop their businesses particularly in social media and e-commerce. This research examines how technological, organizational, and environmental factors affect Kuwaiti Micro Small, and Medium Enterprises (MSME) adoption of social commerce (s-commerce). The study also examines the mediating role of perceived value and the moderating role of organizational innovation. Data was collected from such as complexity, compatibility, and relative advantage affected positively the S-commerce usage. In addition, organizational factors such as top management support, organizational readiness, and cost significantly affect e-commerce usage. Environmental factors such as external pressure and governmental support are substantial predictors of S-commerce usage. Perceived value mediated the effect of technological and organizational factors on S-commerce usage while organizational innovation moderated the impact of technological factors on S-commerce usage. This study guides MSMEs through the changing terrain of s-commerce adoption by synthesizing theoretical and practical findings, laying the groundwork for informed decision-making and future research and benefits to MSMEs. ? 2024 NSP Natural Sciences Publishing Cor.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.18576/amis/180516
dc.identifier.epage1116
dc.identifier.issue5
dc.identifier.scopus2-s2.0-85200450107
dc.identifier.spage1105
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85200450107&doi=10.18576%2famis%2f180516&partnerID=40&md5=49988ae30c8c233e15f11f1f49316b84
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/37000
dc.identifier.volume18
dc.pagecount11
dc.publisherNatural Sciences Publishingen_US
dc.sourceScopus
dc.sourcetitleApplied Mathematics and Information Sciences
dc.titleSocial Commerce Adoption among MSME in Kuwait: The Role of Perceived Value and Organizational Innovationen_US
dc.typeArticleen_US
dspace.entity.typePublication
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