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A review on trust factors affecting purchase intention on instagram

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dc.citedby3
dc.contributor.authorDin S.M.en_US
dc.contributor.authorRamli R.en_US
dc.contributor.authorBakar A.A.en_US
dc.contributor.authorid57207772869en_US
dc.contributor.authorid57191413657en_US
dc.contributor.authorid35178991300en_US
dc.date.accessioned2023-05-29T07:27:19Z
dc.date.available2023-05-29T07:27:19Z
dc.date.issued2019
dc.descriptionBehavioral research; Commerce; Purchasing; Sales; Commerce platforms; Instagram; Misleading informations; Purchase intention; Social commerces; Three dimensions; Trust; Trust frameworks; Network securityen_US
dc.description.abstractThe evolution of online buying and selling activities through Social Commerce (S-Commerce) have emerged with the rapid growth of Social Media users especially on Instagram. Instagram, a visual-based S-Commerce platform is chosen due to its uniqueness features and easy access. Nevertheless, trust issues such as frauds, scammers and misleading information is costly for both sellers and buyers on Instagram. This paper discusses the trust factors on Instagram and proposes a conceptual trust framework for Instagram based on three dimensions; People, Technology and Information which shows the relationship between the factors and trust, and trust with purchase intention on Instagram. � 2018 IEEEen_US
dc.description.natureFinalen_US
dc.identifier.ArtNo8631501
dc.identifier.doi10.1109/IISA.2018.8631501
dc.identifier.epage53
dc.identifier.scopus2-s2.0-85062884059
dc.identifier.spage49
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85062884059&doi=10.1109%2fIISA.2018.8631501&partnerID=40&md5=34f8445169692d3a47cfec7c0c6e10d9
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/24805
dc.publisherInstitute of Electrical and Electronics Engineers Inc.en_US
dc.sourceScopus
dc.sourcetitle2018 IEEE Conference on Application, Information and Network Security, AINS 2018
dc.titleA review on trust factors affecting purchase intention on instagramen_US
dc.typeConference Paperen_US
dspace.entity.typePublication
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