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Undergraduates selection towards islamic banking in dual banking environment: An empirical study

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dc.citedby0
dc.contributor.authorKadir M.R.A.en_US
dc.contributor.authorSurbaini K.N.en_US
dc.contributor.authorRamli J.A.en_US
dc.contributor.authorid36245097200en_US
dc.contributor.authorid36245410500en_US
dc.contributor.authorid36245369800en_US
dc.date.accessioned2023-12-29T07:50:52Z
dc.date.available2023-12-29T07:50:52Z
dc.date.issued2009
dc.description.abstractTo plan an appropriate marketing strategy to attract new customers is very importance, especially for Islamic banking in dual banking environment. Islamic banks need to identify the criteria on where potential customers determine their bank selection decision. The study focuses on examining the bank selection criteria being employed by undergraduates, the potential Islamic banking customers. The purpose of this paper are to examine the main factors that influence undergraduates in selecting their bank preference and whether there is a significant different between Muslim and non Muslim undergraduates in selecting their banking in dual banking environment. This study presents primary data collected by self-administered questionnaires involving 250 undergraduates at UNITEN as samples. The criteria are analyzed using factor analysis with varimax rotation, to cluster the criteria into several variables. The result shows that convenience factor and bank appearance played significant role in selection process by Muslim and non-Muslim undergraduates. We also found encouraging result that religious factor is among important criteria preferred by Muslim undergraduates in selecting their bank.en_US
dc.description.natureFinalen_US
dc.identifier.epage39
dc.identifier.issue1
dc.identifier.scopus2-s2.0-77955435080
dc.identifier.spage27
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-77955435080&partnerID=40&md5=88901c1b4a0967c0720a5c4db0e94723
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/30653
dc.identifier.volume12
dc.pagecount12
dc.sourceScopus
dc.sourcetitleMalaysian Journal of Consumer and Family Economics
dc.subjectBank selection decision
dc.subjectIslamic bank
dc.subjectSyariah compliant products and services
dc.titleUndergraduates selection towards islamic banking in dual banking environment: An empirical studyen_US
dc.typeArticleen_US
dspace.entity.typePublication
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