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Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh

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dc.contributor.authorSallman Z.en_US
dc.contributor.authorUsman F.en_US
dc.contributor.authorid57205235114en_US
dc.contributor.authorid55812540000en_US
dc.date.accessioned2023-05-29T06:54:29Z
dc.date.available2023-05-29T06:54:29Z
dc.date.issued2018
dc.description.abstractDetermination of market size is a critical factor for the success of any company or business activity. This paper presents a study to provide a clear vision using remote sensing for Geomarketing and industry purposes. In order to estimate market size in the study area based on spatial data, Satellite images, Spot 6, with a 1.5 m resolution, will be used with two different dates during the year 2016. It is used to determine the growth in the housing sector with building types and construction levels in the micro-geographic area of Northern Riyadh. It is also used to identify the expected need for products of each district and the approximate time required for installation. By using remote sensing data for Geomarketing, strategies for marketing, planning and housing development could be setup. � 2018 Authors.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.14419/ijet.v7i4.35.22338
dc.identifier.epage117
dc.identifier.issue4
dc.identifier.scopus2-s2.0-85059240160
dc.identifier.spage112
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85059240160&doi=10.14419%2fijet.v7i4.35.22338&partnerID=40&md5=9ca916b4f3dda5e734fd5c1b3cc10c7b
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/24026
dc.identifier.volume7
dc.publisherScience Publishing Corporation Incen_US
dc.sourceScopus
dc.sourcetitleInternational Journal of Engineering and Technology(UAE)
dc.titleGeomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadhen_US
dc.typeArticleen_US
dspace.entity.typePublication
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