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Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia

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dc.citedby45
dc.contributor.authorDaud S.en_US
dc.contributor.authorAbidin N.en_US
dc.contributor.authorSapuan N.M.en_US
dc.contributor.authorRajadurai J.en_US
dc.contributor.authorid13906794000en_US
dc.contributor.authorid49962840700en_US
dc.contributor.authorid49964398700en_US
dc.contributor.authorid13907110500en_US
dc.date.accessioned2023-12-29T07:48:16Z
dc.date.available2023-12-29T07:48:16Z
dc.date.issued2011
dc.description.abstractPurpose: This study seeks to investigate the potential gap between important dimensions of business graduates' attributes and the actual performance of these graduates in their post-graduate employment. These graduates have completed a business-related degree from the business management faculty of a higher education institution (HEI) located in Peninsular Malaysia. The dimensions of attributes and the performance of these graduates are considered in four broad areas, namely, knowledge, skills, abilities, and personality. Design/methodology/approach: A questionnaire seeking responses from managers reflecting their importance ratings of essential attributes for business graduates, and the corresponding performance ratings of the graduates in these attributes, was distributed to managers of all companies employing the graduates from the business school. Importance-performance analysis was used to evaluate the managers' perceptions of these graduates and to determine their actual performance. The graduates' information was obtained from the records of the HEI's alumni. Findings: The results of this study reveal that managers attach different weights to different aspects of graduates' performance. Therefore, curriculum development should be directed towards attributes that are expected of these graduates and are relevant to the needs of the market and industry. This will allow for corrective action to take place to improve perceived problem areas. Research limitations/implications: Since this research is a case study of business management faculty graduates, future nationwide research could be carried out on graduates from all HEIs employed in different industries and involving different levels of management and employment to determine whether a consistent pattern is discernable. Originality/value: There are only a few studies that have included employer research surveys with the intention of evaluating factors contributing to graduate performance and improving the business management curriculum of HEIs in Malaysia. � Emerald Group Publishing Limited.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.1108/09513541111159059
dc.identifier.epage569
dc.identifier.issue6
dc.identifier.scopus2-s2.0-80052575820
dc.identifier.spage545
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-80052575820&doi=10.1108%2f09513541111159059&partnerID=40&md5=a5f32d82a23aa4931c8c2b2060d3ffa4
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/30473
dc.identifier.volume25
dc.pagecount24
dc.sourceScopus
dc.sourcetitleInternational Journal of Educational Management
dc.subjectAttributes
dc.subjectBusiness graduate employability
dc.subjectBusiness schools
dc.subjectBusiness studies
dc.subjectGraduates
dc.subjectHigher education institutions
dc.subjectImportance-performance analysis
dc.subjectMalaysia
dc.subjectResource allocation
dc.titleEnhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication
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