Publication:
Performance of factors influencing customers� purchase intention towards online snss sellers

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dc.citedby1
dc.contributor.authorRamona R.en_US
dc.contributor.authorZaihisma C.C.en_US
dc.contributor.authorAsmidar A.B.en_US
dc.contributor.authorAbdul Hadi M.en_US
dc.contributor.authorid57211663621en_US
dc.contributor.authorid57211666044en_US
dc.contributor.authorid35178991300en_US
dc.contributor.authorid57211668297en_US
dc.date.accessioned2023-05-29T07:23:10Z
dc.date.available2023-05-29T07:23:10Z
dc.date.issued2019
dc.description.abstractBusiness on social commerce has become trending due to facilities provided by Social Networking Sites (SNSs). Trust and reputations are the de facto challenges that influence social commerce customers� purchase intention, an area of research that is sparse in the literature. The objective of this study is to identify different factors that may influence customers� purchase intention particularly in transactions with online SNSs sellers. The study collected 397 responses collected from the online survey were analyzed using PLS analysis. The study resulted that e-WoM content, the propensity to trust and reputation significantly influence consumers� intention to purchase a product from online SNSs sellers. The results of this study are expected to advance the purchase intention literature in the context of social commerce and to offer practical guidelines for online SNSs sellers to develop their business. �BEIESP.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.35940/ijeat.A2654.109119
dc.identifier.epage3443
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85074802392
dc.identifier.spage3440
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85074802392&doi=10.35940%2fijeat.A2654.109119&partnerID=40&md5=6ff703ec8b3fd21095932da7f804c976
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/24387
dc.identifier.volume9
dc.publisherBlue Eyes Intelligence Engineering and Sciences Publicationen_US
dc.relation.ispartofAll Open Access, Bronze
dc.sourceScopus
dc.sourcetitleInternational Journal of Engineering and Advanced Technology
dc.titlePerformance of factors influencing customers� purchase intention towards online snss sellersen_US
dc.typeArticleen_US
dspace.entity.typePublication
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