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New wave of businesses: Brick to click approach in Malaysia

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dc.contributor.authorIshak N.A.M.en_US
dc.contributor.authorAbidin N.B.en_US
dc.contributor.authorRajadurai J.en_US
dc.contributor.authorid57525152300en_US
dc.contributor.authorid49962840700en_US
dc.contributor.authorid13907110500en_US
dc.date.accessioned2023-05-29T06:54:50Z
dc.date.available2023-05-29T06:54:50Z
dc.date.issued2018
dc.description.abstractHaving been born into a technologically advanced, wireless internet society, today's younger generation or the Millennial, is in a better position to be nurtured as the new age online businesses. They are well educated, self absorbed, have a strong sense of independence and highly motivated toward their perception of success. As such, the Millennial generation rushes forward with their marketing strategies to start businesses using social media to reach out their existing and potential consumers. While there have been numerous studies about traditional businesses, there has been little academic research focused on Millennial and which skills needed to become online businesses This paper proposed to measure the association between social media analytical skills and online businesses competencies within the Millennial generation. A questionnaire was used whose respondents were 100 online businesses among Millennial. It is hoped that this study will significantly contribute to a higher success rate in new start ups of online businesses for the Millennial generation. This study will not only enable for further advance the knowledge of Millennial but also to identify key aspects of online businesses competency in digital technologies. � 2018 Authors.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.14419/ijet.v7i4.35.23106
dc.identifier.epage781
dc.identifier.issue4
dc.identifier.scopus2-s2.0-85059234998
dc.identifier.spage777
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85059234998&doi=10.14419%2fijet.v7i4.35.23106&partnerID=40&md5=4bbec614add959134b11e1e9248e5cda
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/24051
dc.identifier.volume7
dc.publisherScience Publishing Corporation Incen_US
dc.relation.ispartofAll Open Access, Bronze, Green
dc.sourceScopus
dc.sourcetitleInternational Journal of Engineering and Technology(UAE)
dc.titleNew wave of businesses: Brick to click approach in Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication
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