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Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review

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dc.citedby0
dc.contributor.authorOmar M.A.en_US
dc.contributor.authorSulaiman R.B.en_US
dc.contributor.authorid58635624000en_US
dc.contributor.authorid25825633600en_US
dc.date.accessioned2024-10-14T03:18:07Z
dc.date.available2024-10-14T03:18:07Z
dc.date.issued2023
dc.description.abstractSocial commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature review was conducted. A total of 41 articles were reviewed. A comparison between before and during COVID19 was conducted. The findings showed the number of studies has not increased during COVID-19. The technology acceptance model (TAM) and Technology-Organization-Environment (TOE) are used widely in the literature. The most important factors identified in this study are divided into before COVID19 and during COVID19. Perceived usefulness and perceived ease of use were important in both periods. New variables that were considered important during COVID19 is the organizational readiness, trust, security, and E-word of mouth (EWOM). More research is needed to understand the factors that contribute to SC adoption in different nations. Variables such as trust, environmental uncertainty, and perceived value can be included in future work. Developing a digital ecosystem for SC is a direction for future work. Understanding the important factors can contribute to the advancement of SC. � 2023 NSP Natural Sciences Publishing Cor.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.18576/ISL/120827
dc.identifier.epage2781
dc.identifier.issue8
dc.identifier.scopus2-s2.0-85173444251
dc.identifier.spage2769
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85173444251&doi=10.18576%2fISL%2f120827&partnerID=40&md5=e802ec17b6affc42ab5b89985f415f92
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/34140
dc.identifier.volume12
dc.pagecount12
dc.publisherNatural Sciences Publishingen_US
dc.relation.ispartofAll Open Access
dc.relation.ispartofBronze Open Access
dc.sourceScopus
dc.sourcetitleInformation Sciences Letters
dc.subjectMicro small and medium enterprise
dc.subjectSocial commerce
dc.subjectSocial media. SMEs
dc.titleSocial Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Reviewen_US
dc.typeArticleen_US
dspace.entity.typePublication
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