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A Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspective

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dc.contributor.authorDin S.M.en_US
dc.contributor.authorBakar A.A.en_US
dc.contributor.authorid57207772869en_US
dc.contributor.authorid35178991300en_US
dc.date.accessioned2023-05-29T08:08:05Z
dc.date.available2023-05-29T08:08:05Z
dc.date.issued2020
dc.descriptionComputer circuits; Fuzzy inference; Sales; Fuzzy inference systems; Fuzzy logic approach; Fuzzy logic method; Trust modeling; Fuzzy logicen_US
dc.description.abstractInstagram has become a chosen platform for people to buy and sell online. Nevertheless, some studies have reported that frauds happened from buying and selling through the platform such as product quantity and specification is different as claimed, receipt of a defect product, and other frauds involving Instagram sellers. Hence, trust is vital when customers are engaged in S-Commerce activities on Instagram and there is a need for a trust model to evaluate trustworthiness of sellers. This paper proposes a Fuzzy Logic method in assessing the trustworthiness of Instagram Sellers, from a Customers' perspective. The trustworthiness of three Instagram Sellers was evaluated using the Fuzzy Inference System and values indicated moderate to high trust with values of more than 0.500. The study is expected to provide customers with a guideline on which factors that are important in assessing an Instagram Seller and a model to evaluate and quantify the trustworthiness of Instagram Sellers. � 2020 IEEE.en_US
dc.description.natureFinalen_US
dc.identifier.ArtNo9243587
dc.identifier.doi10.1109/ICIMU49871.2020.9243587
dc.identifier.epage102
dc.identifier.scopus2-s2.0-85097647887
dc.identifier.spage98
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85097647887&doi=10.1109%2fICIMU49871.2020.9243587&partnerID=40&md5=7f1d8d6d3950929ba4c81359ff116cfc
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/25316
dc.publisherInstitute of Electrical and Electronics Engineers Inc.en_US
dc.sourceScopus
dc.sourcetitle2020 8th International Conference on Information Technology and Multimedia, ICIMU 2020
dc.titleA Fuzzy Logic Approach in assessing the trustworthiness of Instagram Sellers: A Customer's Perspectiveen_US
dc.typeConference Paperen_US
dspace.entity.typePublication
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