Publication:
Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria

Simple item page
dc.citedby14
dc.contributor.authorOgiemwonyi O.en_US
dc.contributor.authorHarun A.B.en_US
dc.contributor.authorAlam M.N.en_US
dc.contributor.authorOthman B.A.en_US
dc.contributor.authorid57215586995en_US
dc.contributor.authorid36660753000en_US
dc.contributor.authorid57210293011en_US
dc.contributor.authorid57217997090en_US
dc.date.accessioned2023-05-29T08:13:22Z
dc.date.available2023-05-29T08:13:22Z
dc.date.issued2020
dc.descriptionLeast squares approximations; Surveys; Attitude; Environmental attitudes; Environmental awareness; Going green; Green culture; Green products; Nigeria; Path models; Product value; Young consumers; Developing countries; environmental economics; environmental values; green economy; policy implementation; policy making; sustainability; sustainable development; Nigeriaen_US
dc.description.abstractAs the environment continues to aggravate, it has become a purposeful public concern in developed countries and has recently stirred developing countries to join the green movement. Hence, this study examines green environmental awareness, green product value and environmental attitude by applying the measurement of effects on green culture. The study applied a quantitative research approach where a cross-sectional survey designed with 267 respondents' green consumer who lived in the urban area of Abuja and employed partial least squares structural equation modelling (PLS-SEM) using SmartPLS3 to examine the developed path model. The results indicated that all constructs were empirically supported showing significant impact on green culture while examining direct relationships. The resulting (Q2) value is larger than zero (0) in the path model, this specifies that exogenous constructs have a good index for predictive relevance on the endogenous construct being investigated. Among the construct, awareness is the most important predictor and green product value tends to show a modest impact on environmental attitude. The study suggests that policymakers should place emphasis on environmental values to boost environmental awareness among young consumers in the process of making purchases. Specifically, environmental attitude was found to have full mediation on the relationship between green product value and green culture. However, no mediation occurs in the relationship between environmental awareness and green culture. The study concluded that awareness regarding going green activism in Nigeria among young consumers is still a matter of concern despite its impact and therefore, practitioners and collaborators in the green industry need to apply aggressive efforts to achieve this pathway, to ensure the design and implementation of effective policies that will promote going green and enhance the green circular economy. � 2020 Osarodion Ogiemwonyi et al., published by Sciendo.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.2478/rtuect-2020-0015
dc.identifier.epage274
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85085765600
dc.identifier.spage254
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85085765600&doi=10.2478%2frtuect-2020-0015&partnerID=40&md5=269351be964c0db4906fd9544205e100
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/25723
dc.identifier.volume24
dc.publisherSciendoen_US
dc.relation.ispartofAll Open Access, Gold
dc.sourceScopus
dc.sourcetitleEnvironmental and Climate Technologies
dc.titleDo We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeriaen_US
dc.typeArticleen_US
dspace.entity.typePublication
Files
Collections
SCOPUS