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Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu

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dc.contributor.authorMarnisah L.en_US
dc.contributor.authorAli N.en_US
dc.contributor.authorZamzam F.en_US
dc.contributor.authorSetiawan H.en_US
dc.contributor.authorSamsurizalen_US
dc.contributor.authorid57209470980en_US
dc.contributor.authorid54985243500en_US
dc.contributor.authorid57204888835en_US
dc.contributor.authorid57208752755en_US
dc.contributor.authorid57211620457en_US
dc.date.accessioned2023-05-29T07:23:15Z
dc.date.available2023-05-29T07:23:15Z
dc.date.issued2019
dc.description.abstractThe growth of telecommunication companies has led to competition in getting the customers to buy their data plan through the purchase of prepaid card. However, little is known on the factors that influence mobile phone users� decision to purchase prepaid card. This study aims to examine the effects of product quality, promotional strategy, and price on the intention to purchase prepaid car, which can be used by prepaid card providers to attract more users in purchasing prepaid card for their mobile phones. An online survey method was used to collect data, and 123 questionnaires were properly completed and submitted by mobile phone users in the Telkomsel mobile telecommunication market. Data was tested using a PLS-based Structural Equation Modeling (SEM). The results of this study indicate that there is a positive and significant effect on product quality, promotional strategy and price on purchase intention. � BEIESP.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.35940/ijeat.A2695.109119
dc.identifier.epage3602
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85074627548
dc.identifier.spage3598
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85074627548&doi=10.35940%2fijeat.A2695.109119&partnerID=40&md5=391df920213bca176b5e749a831522ad
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/24401
dc.identifier.volume9
dc.publisherBlue Eyes Intelligence Engineering and Sciences Publicationen_US
dc.relation.ispartofAll Open Access, Bronze
dc.sourceScopus
dc.sourcetitleInternational Journal of Engineering and Advanced Technology
dc.titleBuilding a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkuluen_US
dc.typeArticleen_US
dspace.entity.typePublication
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