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A review of factors that influenced online trust in social commerce

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dc.citedby12
dc.contributor.authorNoor A.D.en_US
dc.contributor.authorSulaiman R.en_US
dc.contributor.authorBakar A.A.en_US
dc.contributor.authorid56727665100en_US
dc.contributor.authorid25825633600en_US
dc.contributor.authorid35178991300en_US
dc.date.accessioned2023-05-29T06:00:41Z
dc.date.available2023-05-29T06:00:41Z
dc.date.issued2015
dc.descriptionElectronic commerce; Social networking (online); eBusiness; Electronic business; Electronic word of mouths; Influential factors; New business models; Online business; Online trust; Social commerces; Commerceen_US
dc.description.abstractThe recent advancements in social media and electronic commerce have produced a new business model called social commerce. This new business model has facilitated online business transactions via social media. Despite the advancement of technology, the issue of online trust has increased in social commerce. The purpose of this paper is to identify the factors that influence online trust in social commerce. Seven models related to online trust in electronic commerce, electronic business, and social commerce were reviewed and analyzed. This has resulted in identifying six factors, which are usefulness, ease of use, security, privacy, website design, and electronic word of mouth; as the most influential factors that influence online trust in social commerce. Discussion and direction of future work are pointed out in this paper. � 2014 IEEE.en_US
dc.description.natureFinalen_US
dc.identifier.ArtNo7066615
dc.identifier.doi10.1109/ICIMU.2014.7066615
dc.identifier.epage123
dc.identifier.scopus2-s2.0-84937459638
dc.identifier.spage118
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84937459638&doi=10.1109%2fICIMU.2014.7066615&partnerID=40&md5=7b8d2a8533040edb0d7c85ed14fa2901
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/22388
dc.publisherInstitute of Electrical and Electronics Engineers Inc.en_US
dc.sourceScopus
dc.sourcetitleConference Proceedings - 6th International Conference on Information Technology and Multimedia at UNITEN: Cultivating Creativity and Enabling Technology Through the Internet of Things, ICIMU 2014
dc.titleA review of factors that influenced online trust in social commerceen_US
dc.typeConference Paperen_US
dspace.entity.typePublication
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