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The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia

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dc.citedby0
dc.contributor.authorAbd Al-Munaf Hashim M.en_US
dc.contributor.authorHassan Z.B.en_US
dc.contributor.authorid59281903500en_US
dc.contributor.authorid13607947600en_US
dc.date.accessioned2025-03-03T07:46:20Z
dc.date.available2025-03-03T07:46:20Z
dc.date.issued2024
dc.description.abstractMobile Banking has become a widespread technology in most developed countries. The usage of this technology is still limited in emerging economies with the majority tending to use traditional online banking. The purpose of this study is to examine customer loyalty to M-banking and to examine the mediating role of self-efficacy and gamification. The data of this study were collected using a random sampling technique from users in Malaysia. The findings were derived using Smart PLS 4. The findings showed that design aesthetics and navigability affected positively self-efficacy which in turn affected customer loyalty and mediated the effect of design aesthetics and navigability on customer loyalty. The effect of social influence and rewards on gamification is positive. Gamification affected customer loyalty and mediated the effect of social influence and rewards on customer loyalty. The design of m-banking and rewarding points is critical to improving customer loyalty to m-banking. ? 2024, Collegium Basilea. All rights reserved.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.62441/nano-ntp.v20iS5.52
dc.identifier.epage568
dc.identifier.issueS5
dc.identifier.scopus2-s2.0-85201640516
dc.identifier.spage556
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85201640516&doi=10.62441%2fnano-ntp.v20iS5.52&partnerID=40&md5=a263c338e0a11f0b9712544e43a04dfa
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/36982
dc.identifier.volume20
dc.pagecount12
dc.publisherCollegium Basileaen_US
dc.sourceScopus
dc.sourcetitleNanotechnology Perceptions
dc.titleThe Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication
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