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The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty

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dc.citedby3
dc.contributor.authorHajar M.A.en_US
dc.contributor.authorAlkahtani A.A.en_US
dc.contributor.authorIbrahim D.N.en_US
dc.contributor.authorAl-Sharafi M.A.en_US
dc.contributor.authorAlkawsi G.en_US
dc.contributor.authorIahad N.A.en_US
dc.contributor.authorDarun M.R.en_US
dc.contributor.authorTiong S.K.en_US
dc.contributor.authorid57203981808en_US
dc.contributor.authorid55646765500en_US
dc.contributor.authorid14056085300en_US
dc.contributor.authorid57196477711en_US
dc.contributor.authorid57191982354en_US
dc.contributor.authorid57201450886en_US
dc.contributor.authorid56436685800en_US
dc.contributor.authorid15128307800en_US
dc.date.accessioned2023-05-29T09:37:32Z
dc.date.available2023-05-29T09:37:32Z
dc.date.issued2022
dc.descriptionindustrial performance; innovation; life satisfaction; sampling; survey method; sustainability; sustainable development; telecommunicationen_US
dc.description.abstractThe telecommunications industry has recognized innovation as the key to growth and survival. Globalization, liberalization, and privatization, the terms most commonly associated with this sector, have resulted in fierce competition, making it more difficult for telecommunications firms to increase their market share and, as a result, their customer base, sales volume, and, ultimately, profits. The new success strategy is differentiation through innovation, with the aim of breaking out of the competition and creating an uncontested market. This can be accomplished by providing high-value, innovative services that result in customer satisfaction and promote customer loyalty. The primary goal of this study was to create and validate a conceptual model of value innovation and its impact on firm performance and long-term growth by examining the mediation effect of customer satisfaction and loyalty. The empirical analysis results were based on 304 respondents who completed a paper-based survey provided to employees of Yemeni mobile service providers using a convenience non-probability sampling technique. SmartPLS 3 was used to test the hypothesized relationships using partial least squares structural equation modeling (PLS-PM). As a result, the findings empirically validated the theoretical research model, confirming the importance of the value innovation approach to achieving company performance and long-term growth by promoting customer satisfaction and loyalty. Finally, we have provided a discussion of the study�s theoretical contributions, managerial implications, and future research directions. � 2022 by the authors. Licensee MDPI, Basel, Switzerland.en_US
dc.description.natureFinalen_US
dc.identifier.ArtNo6342
dc.identifier.doi10.3390/su14106342
dc.identifier.issue10
dc.identifier.scopus2-s2.0-85131120253
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85131120253&doi=10.3390%2fsu14106342&partnerID=40&md5=3efce3e536679e9dd7ac0b9c5fd19912
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/26883
dc.identifier.volume14
dc.publisherMDPIen_US
dc.relation.ispartofAll Open Access, Gold
dc.sourceScopus
dc.sourcetitleSustainability (Switzerland)
dc.titleThe Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyaltyen_US
dc.typeArticleen_US
dspace.entity.typePublication
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