Publication:
Integrating innovation and sustainability into tour operator business

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dc.citedby1
dc.contributor.authorIsa S.M.en_US
dc.contributor.authorHamid M.A.en_US
dc.contributor.authorKiumarsi S.en_US
dc.contributor.authorJaaffar A.H.en_US
dc.contributor.authorid57207922591en_US
dc.contributor.authorid55371126800en_US
dc.contributor.authorid56513974000en_US
dc.contributor.authorid57192684524en_US
dc.date.accessioned2023-05-29T09:11:05Z
dc.date.available2023-05-29T09:11:05Z
dc.date.issued2021
dc.descriptionPlanning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable developmenten_US
dc.description.abstractA considerable amount of attention has been paid to the sustainable development of the tourism industry and yet research on the role of tour operator has remained limited. The tour operator has important roles in destination management for sustainable tourism. Given that the empirical study of destination management for sustainable tourism is in an undeveloped state, this research describes efforts to prove its mediator role between perceived innovation characteristics and business sustainable orientation towards tour operator roles. Based on a study among 228 tour operator roles in Malaysia, the analyses reveal that sustainable destination management enhances a positive relationship with perceived innovation characteristics and sustainable business orientation on tour operator roles. In this regard, it is proposed that the perceived innovation characteristics and sustainable business orientation, as well as the destination management, are manifestation of sustainable development that influence tour operator to perform their role more sustainable in tourism industry. � 2021 Inderscience Enterprises Ltd.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.1504/IJISD.2021.118373
dc.identifier.epage474
dc.identifier.issue4
dc.identifier.scopus2-s2.0-85118300450
dc.identifier.spage458
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85118300450&doi=10.1504%2fIJISD.2021.118373&partnerID=40&md5=c59e6bf41545267c1b71b794bdc85cfc
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/26486
dc.identifier.volume15
dc.publisherInderscience Publishersen_US
dc.sourceScopus
dc.sourcetitleInternational Journal of Innovation and Sustainable Development
dc.titleIntegrating innovation and sustainability into tour operator businessen_US
dc.typeArticleen_US
dspace.entity.typePublication
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