Publication:
Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]

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dc.contributor.authorMohammed Alhasani Y.R.en_US
dc.contributor.authorBte Muslim N.A.en_US
dc.contributor.authorid57994692200en_US
dc.contributor.authorid57994842800en_US
dc.date.accessioned2023-05-29T09:37:00Z
dc.date.available2023-05-29T09:37:00Z
dc.date.issued2022
dc.descriptionCommunication effectiveness; Conceptual frameworks; Digital public relation; Effective communication; Emerging technologies; Industry stakeholders; Model development; Negotiation strategy; Paradigm; Scientific methodology; Public relationsen_US
dc.description.abstractNegotiation strategies are the backbone of effective communication, also prompted by digital public relations. This study aims to develop a conceptual framework based on the relationship between negotiation strategies, digital public relations, and communication effectiveness. Past empirical works and industrial insights catalyzed the proposed paradigm in the post-Covid-19 era, where digital public relations mediated the negotiation strategies-communication effectiveness relationship. This paradigm complemented the negotiation theory, which described the correlation between negotiation strategies, digital public relations, and communication effectiveness. Rigorous scientific methodologies were incorporated from the social science domain for model development. Based on the study finding, a paradigm on communication effectiveness was associated with negotiation strategies. Academic and industry stakeholders would benefit from this model by thoroughly analyzing the implications of negotiation strategy types (structural negotiation strategies, strategic negotiation strategies, behavioral negotiation strategies, concession exchange negotiation strategies, and integrative negotiation strategies) in emerging technologies. In terms of study novelty, the recommended paradigm corroborated with the digital public relations mediation relationship while simultaneously considering the post-pandemic environment. � 2022 Hunan University. All rights reserved.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.55463/issn.1674-2974.49.7.8
dc.identifier.epage82
dc.identifier.issue7
dc.identifier.scopus2-s2.0-85143392659
dc.identifier.spage66
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85143392659&doi=10.55463%2fissn.1674-2974.49.7.8&partnerID=40&md5=0314ef947be11f606b6423242a82485b
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/26826
dc.identifier.volume49
dc.publisherHunan Universityen_US
dc.relation.ispartofAll Open Access, Bronze
dc.sourceScopus
dc.sourcetitleHunan Daxue Xuebao/Journal of Hunan University Natural Sciences
dc.titleAre Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]en_US
dc.typeArticleen_US
dspace.entity.typePublication
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