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The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands

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dc.citedby20
dc.contributor.authorZahari A.R.en_US
dc.contributor.authorEsa E.en_US
dc.contributor.authorRajadurai J.en_US
dc.contributor.authorAzizan N.A.en_US
dc.contributor.authorTamyez P.F.M.en_US
dc.contributor.authorid57216607750en_US
dc.contributor.authorid55246857900en_US
dc.contributor.authorid13907110500en_US
dc.contributor.authorid55214819000en_US
dc.contributor.authorid23989758600en_US
dc.date.accessioned2023-05-29T08:11:14Z
dc.date.available2023-05-29T08:11:14Z
dc.date.issued2020
dc.description.abstractThe study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contributes greatly to social, environmental, and economic condition. With CSR practices, companies are able to achieve many benefits and there is evidence that CSR practices predict higher brand equity. However, little evidence has been produced concerning the effects of CSR practices on financial aspects of brand equity in developing countries such as Malaysia. Therefore, this paper aims to investigate the effects of CSR practices on financial based brand equity among Malaysia Top 100 brand. A CSR checklist instrument was used in the current study to examine the extent of CSR practiced. The results indicated that PLCs that were actively involved in CSR practices such as environmental, community, workplace and marketplace, found that this involvement enhanced their brand equity. The findings provide useful support and evidence for the management of PLCs in Malaysia, as well as companies in other developing countries, to engage more in CSR practices as a core element of their strategic and brand management. � Korean Distribution Science Association (KODISA).en_US
dc.description.natureFinalen_US
dc.identifier.doi10.13106/jafeb.2020.vol7.no2.271
dc.identifier.epage280
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85080117601
dc.identifier.spage271
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85080117601&doi=10.13106%2fjafeb.2020.vol7.no2.271&partnerID=40&md5=5b1e742a30fdf6c61390a1eb1781e2bd
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/25582
dc.identifier.volume7
dc.publisherKorea Distribution Science Association (KODISA)en_US
dc.relation.ispartofAll Open Access, Gold
dc.sourceScopus
dc.sourcetitleJournal of Asian Finance, Economics and Business
dc.titleThe effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brandsen_US
dc.typeArticleen_US
dspace.entity.typePublication
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