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Key dimensions on B2C E-business: An empirical study in Malaysia

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dc.citedby10
dc.contributor.authorRamayah T.en_US
dc.contributor.authorPopa S.en_US
dc.contributor.authorSuki N.M.en_US
dc.contributor.authorid57222416490en_US
dc.contributor.authorid57193985443en_US
dc.contributor.authorid18635232600en_US
dc.date.accessioned2023-12-29T07:44:52Z
dc.date.available2023-12-29T07:44:52Z
dc.date.issued2013
dc.description.abstractThe purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet. Copyright � 2013, IGI Global.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.4018/jhcitp.2013040104
dc.identifier.epage55
dc.identifier.issue2
dc.identifier.scopus2-s2.0-84887424550
dc.identifier.spage43
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84887424550&doi=10.4018%2fjhcitp.2013040104&partnerID=40&md5=7d5ed697c16c2d7a2af6c8e403d94584
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/30139
dc.identifier.volume4
dc.pagecount12
dc.sourceScopus
dc.sourcetitleInternational Journal of Human Capital and Information Technology Professionals
dc.subjectBusiness-to-Consumer (B2C)
dc.subjectE-Commerce
dc.subjectInternet Studies
dc.subjectInternet Users
dc.subjectOnline Shopping
dc.subjectUser Attitudes and Behaviour
dc.titleKey dimensions on B2C E-business: An empirical study in Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication
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