Publication:
A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions

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dc.citedby8
dc.contributor.authorMahmoud M.A.en_US
dc.contributor.authorAhmad M.S.en_US
dc.contributor.authorid55247787300en_US
dc.contributor.authorid56036880900en_US
dc.date.accessioned2023-05-29T06:13:00Z
dc.date.available2023-05-29T06:13:00Z
dc.date.issued2016
dc.descriptionCommerce; Intelligent agents; Marketing; Robotics; Sales; Surveys; Web Design; Websites; Adaptation process; Customer-oriented approach; Facilitator agents; Multi agent; Second phase; Strategic marketing; Third phase; Web site contents; Multi agent systemsen_US
dc.description.abstractIn this paper, we argue that current universities' websites provide essential information for visitors but they do not support strategic marketing issues. Consequently, this paper discusses the possibility of proposing an intelligent strategic marketing via self-Adaptive customer-oriented website. The idea is to provide a satisfying factor for visitors once they click and open a university's website page. The proposed framework consists of three main phases which are, e-questionnaire development, grouping society process, and tactical adaptation process. The first phase is achieved by conducting interviews with different people from different areas about their main concerns when they select a university and subsequently come up with an e-questionnaire. The second phase is operated by a multi-Agent system that analyzes a society member's responses to the e-questionnaire and discovers the member's various preferences. The third phase is operated by a facilitator agent that performs tactical adaption to the website's content via a customer-oriented approach. The customer-oriented approach works on matching each group preferences with the website content. Finally, the self-Adaptive website displays materials to these groups according to their preferences. � 2015 IEEE.en_US
dc.description.natureFinalen_US
dc.identifier.ArtNo7379121
dc.identifier.doi10.1109/ISAMSR.2015.7379121
dc.identifier.epage5
dc.identifier.scopus2-s2.0-84965104152
dc.identifier.spage1
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84965104152&doi=10.1109%2fISAMSR.2015.7379121&partnerID=40&md5=0e5c61b401172e2a9d8e912e1faf6a82
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/22879
dc.publisherInstitute of Electrical and Electronics Engineers Inc.en_US
dc.sourceScopus
dc.sourcetitle2015 International Symposium on Agents, Multi-Agent Systems and Robotics, ISAMSR 2015
dc.titleA self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutionsen_US
dc.typeConference Paperen_US
dspace.entity.typePublication
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