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PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR

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dc.citedby3
dc.contributor.authorMokhlis S.en_US
dc.contributor.authorHussin N.S.N.en_US
dc.contributor.authorNizam N.Z.en_US
dc.contributor.authorNoor N.A.M.en_US
dc.contributor.authorMuslim N.A.en_US
dc.contributor.authorid35111726400en_US
dc.contributor.authorid57219449649en_US
dc.contributor.authorid57200985692en_US
dc.contributor.authorid36930814400en_US
dc.contributor.authorid57518818000en_US
dc.date.accessioned2023-05-29T09:41:45Z
dc.date.available2023-05-29T09:41:45Z
dc.date.issued2022
dc.description.abstractPurpose:The retail industry offers diverse and unique career paths. However, despite the high demand for new graduates to fill managerial positions in the retail sector, their reluctance to pursue a retail career remain. This study aims to investigate the antecedents that predict retail career intention of Malaysian undergraduate business students. Theoretical framework: Using Ajzen's (1991) Theory of Planned Behavior (TPB) as the underpinning theoretical framework, this study hypothesized that students' intent to pursue a career in retailing are influenced by the three independent variables in TPB (attitude, subjective norm, and perceived behavioral control) and the additional variable of knowledge. Methodology: Data were collected via an online survey among a sample of 316 undergraduate business students from three public universities in Malaysia. Structural equation modelling approach was used to assess the strength of the hypothesized relationships of the proposed model simultaneously via the two-stage model building process. Findings:Results indicate that students' attitude, subjective norm, and knowledge significantly predicted students' intent to pursue a career in retailing, but perceived behavioral control surprisingly did not. All the four explanatory variables in TPB explained about 76 percent of the variance in behavioral intention to pursue a retail career. Research, Practical & Social implications: Findings of this study clearly supports the applicability of the TPB in predicting students' intent to pursue a career in retailing. Results obtained can serve as a basis for future works in this area. This study also offers implications for educators and industry practitioners to foster retail career intentions among students. Originality: This study is a pioneering attempt to test the applicability of the TPB as a theoretical framework to predict university students' retail career intention. � The Author(s), 2022.en_US
dc.description.natureFinalen_US
dc.identifier.ArtNoe0277
dc.identifier.doi10.26668/businessreview/2022.v7i1.277
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85124850150
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85124850150&doi=10.26668%2fbusinessreview%2f2022.v7i1.277&partnerID=40&md5=87ca889aef94f42cd3ca1cc81f09f523
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/27259
dc.identifier.volume7
dc.publisherAOS-Estratagia and Inovacaoen_US
dc.relation.ispartofAll Open Access, Gold, Green
dc.sourceScopus
dc.sourcetitleInternational Journal of Professional Business Review
dc.titlePREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIORen_US
dc.typeArticleen_US
dspace.entity.typePublication
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