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DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ

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dc.citedby0
dc.contributor.authorAtshan N.A.en_US
dc.contributor.authorJamaluddin H.en_US
dc.contributor.authorTong C.S.en_US
dc.contributor.authorAl Abrrow H.en_US
dc.contributor.authorAbbas S.en_US
dc.contributor.authorid57207624056en_US
dc.contributor.authorid59461146200en_US
dc.contributor.authorid55307895000en_US
dc.contributor.authorid57204421099en_US
dc.contributor.authorid57188809820en_US
dc.date.accessioned2025-03-03T07:45:53Z
dc.date.available2025-03-03T07:45:53Z
dc.date.issued2024
dc.description.abstractInvestigating ESG and its effects on green hotels is the current study's goal. As well as the connection between the moderating effect of purchase intention. Applying the Theory of Planning Behavior (TPB) as a theoretical framework. Data (720) on workers in the hotel industry were gathered using the questionnaire. The data were analyzed using the structural equation model (SEM). The findings revealed that environmental (E) and social (S) factors have a significant impact on how green and sustainable hotels become, while governance (G) also has an impact on green hotels. These criteria are deemed suitable for use in the hospitality sector based on the theoretical justification and modification indicators. By demonstrating that purchase intention had a favorable influence on the choice to stay in an eco-friendly hotel, the analysis results further validated the TPB theory. In terms of customer purchase intent for green hotels, it had a significant impact on the use of green hotels that consider the environment and whose improvements include major solutions to major issues. So, The study also looked into customer purchase intent as a moderator variable in the relationship between ESG and green hotels. ? 2024 Editura Universitatii din Oradea. All rights reserved.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.30892/gtg.56431-1345
dc.identifier.epage1772
dc.identifier.issue4
dc.identifier.scopus2-s2.0-85211225601
dc.identifier.spage1762
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85211225601&doi=10.30892%2fgtg.56431-1345&partnerID=40&md5=be749a025bbfa1e0eac5bdfdd48e891d
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/36933
dc.identifier.volume56
dc.pagecount10
dc.publisherEditura Universitatii din Oradeaen_US
dc.sourceScopus
dc.sourcetitleGeojournal of Tourism and Geosites
dc.subjectgovernance approach
dc.subjectgreen economy
dc.subjecthospitality industry
dc.subjecthotel industry
dc.subjectperception
dc.subjecttourism development
dc.titleDOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQen_US
dc.typeArticleen_US
dspace.entity.typePublication
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