Publication:
Measuring continuance participation in online communities

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dc.citedby5
dc.contributor.authorShanmugam M.en_US
dc.contributor.authorJusoh Y.Y.en_US
dc.contributor.authorJabar M.A.en_US
dc.contributor.authorNor R.N.H.en_US
dc.contributor.authorid36195134500en_US
dc.contributor.authorid36147542500en_US
dc.contributor.authorid35769469400en_US
dc.contributor.authorid25928653700en_US
dc.date.accessioned2023-05-29T06:37:56Z
dc.date.available2023-05-29T06:37:56Z
dc.date.issued2017
dc.description.abstractSocial commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and perceived value constructs, the purpose of this manuscript is to propose a continuance participation measurement framework. The framework integrates pertinent constructs that drive continuance participation measurement process, which applies the weighted checklist method. A simulation is performed to measure the significance level of online community sites. Additionally, data gathered from four experts confirm the efficacy of the proposed framework. The simulation discussed serves as a guideline and can be useful for developers and managers of social commerce sites for measuring the performance of their online community sites. � 2005 - Ongoing JATIT & LLS.en_US
dc.description.natureFinalen_US
dc.identifier.epage3522
dc.identifier.issue15
dc.identifier.scopus2-s2.0-85027565782
dc.identifier.spage3513
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85027565782&partnerID=40&md5=76ed28a7de3c5b84e42851618cbefbc8
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/23136
dc.identifier.volume95
dc.publisherAsian Research Publishing Networken_US
dc.sourceScopus
dc.sourcetitleJournal of Theoretical and Applied Information Technology
dc.titleMeasuring continuance participation in online communitiesen_US
dc.typeArticleen_US
dspace.entity.typePublication
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