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Social network analysis visualization: A facebook case study

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dc.citedby1
dc.contributor.authorShanmugam M.en_US
dc.contributor.authorJusoh Y.Y.en_US
dc.contributor.authorNor R.N.H.en_US
dc.contributor.authorJabar M.A.en_US
dc.contributor.authorid36195134500en_US
dc.contributor.authorid36147542500en_US
dc.contributor.authorid25928653700en_US
dc.contributor.authorid35769469400en_US
dc.date.accessioned2023-05-29T06:00:23Z
dc.date.available2023-05-29T06:00:23Z
dc.date.issued2015
dc.description.abstractThe social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities. � 2015, IGI Global. All rights reserved.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.4018/978-1-4666-8353-2.ch015
dc.identifier.epage269
dc.identifier.scopus2-s2.0-84957381905
dc.identifier.spage257
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84957381905&doi=10.4018%2f978-1-4666-8353-2.ch015&partnerID=40&md5=c241d9985f981548e833074050912433
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/22348
dc.publisherIGI Globalen_US
dc.relation.ispartofAll Open Access, Green
dc.sourceScopus
dc.sourcetitleHandbook of Research on Integrating Social Media into Strategic Marketing
dc.titleSocial network analysis visualization: A facebook case studyen_US
dc.typeBook Chapteren_US
dspace.entity.typePublication
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