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A comprehensive review of malaysia airline system (MAS)

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dc.citedby0
dc.contributor.authorAbd Razak M.Z.en_US
dc.contributor.authorIlias A.en_US
dc.contributor.authorid31067484500en_US
dc.contributor.authorid30967552600en_US
dc.date.accessioned2023-12-29T07:49:02Z
dc.date.available2023-12-29T07:49:02Z
dc.date.issued2011
dc.description.abstractDifferentiation is defined as the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings (Kotler, 2003, p. 315). The created value as obtain from being difference is to enhance the standard, performance review and establishment of one's company. Therefore it's important to strategize company's differences in boosting up the profit, achievement and acknowledgement. The main purpose of the case study is to review and evaluate MAS's website by applying Seven Unique Differentiation Strategies to Online Businesses (site environment/ atmospherics, making the intangible tangible, building trust, efficiency and timely order processing, pricing, CRM and enhancing the experience). In this study, qualitative data from MAS's website was analyzed and discussed through proposed concise list of Seven Unique Differentiation Strategies to Online Businesses by Strauss and Frost, 2006. The study is expected to improve the differentiation of organization's image and service information availability and accessibility on the Web in future. Finally, Researches agree to look into further the changes that should be made to enhance the Air Asia website evaluations and that changes are pertaining to virtual tours, appealing the 3-D images, immediate customer response and better "On Time Acknowledgement" for MAS's CRM. � Zulkeflee and Azleen, 2011.en_US
dc.description.natureFinalen_US
dc.identifier.issue2
dc.identifier.scopus2-s2.0-80054927495
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-80054927495&partnerID=40&md5=76e4962258a50f9a16916fe849bf4103
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/30535
dc.identifier.volume16
dc.sourceScopus
dc.sourcetitleJournal of Internet Banking and Commerce
dc.subjectDifferentiation strategy
dc.subjectMalaysia airline system (MAS).
dc.subjectOnline business
dc.subjectWeb evaluation
dc.titleA comprehensive review of malaysia airline system (MAS)en_US
dc.typeReviewen_US
dspace.entity.typePublication
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