Publication:
The good salted egg using AHP

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dc.citedby2
dc.contributor.authorAyshwarya B.en_US
dc.contributor.authorNguyen P.T.en_US
dc.contributor.authorAlfian F.Y.en_US
dc.contributor.authorHashim W.en_US
dc.contributor.authorShankar K.en_US
dc.contributor.authorAprilda Y.en_US
dc.contributor.authorIpnuwati S.en_US
dc.contributor.authorMelnikov P.A.en_US
dc.contributor.authorMaseleno A.en_US
dc.contributor.authorid57209691615en_US
dc.contributor.authorid57216386109en_US
dc.contributor.authorid57207620327en_US
dc.contributor.authorid11440260100en_US
dc.contributor.authorid56884031900en_US
dc.contributor.authorid57210888394en_US
dc.contributor.authorid57207889832en_US
dc.contributor.authorid56958006600en_US
dc.contributor.authorid55354910900en_US
dc.date.accessioned2023-05-29T07:24:57Z
dc.date.available2023-05-29T07:24:57Z
dc.date.issued2019
dc.description.abstractIn the globalization era like nowadays, advertising marketing activities have become a trend in the world of communication to market products to the public. In order to be able to popularize a product that is less known by public, marketing can be an effective means of introducing the product to the wider community. The subjects in this study were decision support systems using the Analitical Hierarchy Process (AHP) method and the results of AHP calculations that can provide opportunities for program manager to be able to build ideas and define existing problems by making assumptions in a hierarchy and then get the desired solution and apply intelligently a complex mathematical approach based on a qualitative approach that can be accepted by all stakeholders and program managers. In this study, it was observed to consist of two factors, namely the factors of constraint and supporting factors with the criteria and sub-criteria considered by the two factors and alternatives that would later be chosen as the best marketing strategy for increasing sales of salted eggs. Based on the results of the study, alternative A1 produced a weight of 17 by occupying priority 1, alternative A2 produced a weight of 10.6 with occupying priority 2. � 2019, Blue Eyes Intelligence Engineering and Sciences Publication. All rights reserved.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.35940/ijrte.B1279.0782S319
dc.identifier.epage1532
dc.identifier.issue2 Special Issue 3
dc.identifier.scopus2-s2.0-85071753685
dc.identifier.spage1526
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85071753685&doi=10.35940%2fijrte.B1279.0782S319&partnerID=40&md5=829e271fd524e415bd4daccaab92da5d
dc.identifier.urihttps://irepository.uniten.edu.my/handle/123456789/24600
dc.identifier.volume8
dc.publisherBlue Eyes Intelligence Engineering and Sciences Publicationen_US
dc.relation.ispartofAll Open Access, Bronze
dc.sourceScopus
dc.sourcetitleInternational Journal of Recent Technology and Engineering
dc.titleThe good salted egg using AHPen_US
dc.typeArticleen_US
dspace.entity.typePublication
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