This paper examines and validate the relationship between purchase intention of EV and Generation Z students in Malaysia. In order to investigate these queries, a correlation and regression analysis approach will be used in this study. Therefore, the data of 384 respondents from Generation Z students in Malaysia will be gathered. Level of income, knowledge and environmental awareness play an important role in purchase intention of EV, according to the findings. As a result, the study's findings could be used to help Generation Z students improve or modify level of purchase intention of EV. Furthermore, marketers can use this data to understand the path that leads to the transition from internal combustion engine (ICE) vehicle to EV.
Keywords: Level of Income, Knowledge, Environmental Awareness, Purchase Intention of Electric Vehicle (EV)